• Steps from Dallas Cowboys World Headquarters
  • Walkable to over 30 restaurants and retailers with The Star District
  • Access to full calendar of events at The Star
  • Pre-sales to purchase tickets to select AT&T Stadium and Ford Center events
  • Cowboys Golf Course discount
  • Covered parking
  • Private conferences and phone rooms
  • Professional headshot
  • Access to coveted Cowboys Way mailing address
  • Access to private lockers
  • Notary services
  • Access to in-house catering and daily snack and lunch services
  • Unique member-only events, created by Dallas Cowboys staff

Members-Only Events

Front Office Series

The Cowboys Way

The Cowboys Way is a mantra for success. Leverage expertise from the Dallas Cowboys front office business staff to elevate areas of your own business, including sales, marketing, technology, and beyond.

Executive Fireside Chats

C-Suite Playbook

Learn and gain inspiration from the best in their field of business. Leveraging key relationships of the Jones Family and Cowboys organization, enjoy access to a distinguished lineup of successful business executives.


Happy Hours

Our curated membership is rich with accomplished professionals seeking like-minded peers as resources. Mingle with fellow Formation members over a Cowboysrita intended to foster business connectivity and collaboration in a relaxed atmosphere.

Host Your Event At Formation

Host your next networking event, training seminar or meeting at The Forum, located within Formation. This private event space accommodates up to 40 guests, with on-site audio-visual and catering support available on-site. Preferred rates available exclusively to Formation members.

Book Your Event

Inquire About Pricing

Get in touch to learn more about our Formation at The Star membership offerings, amenities, and pricing