Innovation

Abundant business collaboration is the cornerstone of The Star. On The Star’s campus, you’ll enjoy daily conveniences which are the result of innovative collaborations with the developers, hoteliers, restauranteurs, and unparalleled business minds in their respective fields.

Business

A prestigious Cowboys Way address positions you in esteemed company. Find yourself steps from the Dallas Cowboys World Headquarters, 20 other corporate businesses, Omni Frisco Hotel, Baylor Scott & White Sports Therapy and Research facility, and over 30 restaurants and retailers. Your business joins a coveted collection of best in class entrepreneurs whose results will provide a daily sense of inspiration for your own successful pursuits.

Entertainment

Work and play aren’t mutually exclusive at The Star. Ford Center hosts a variety of unique ticketed and community events, Tostitos Championship Plaza is a playground for big and little kids alike, and tours allow visitors to experience the Dallas Cowboys from a unique vantage point. Curated experiences like private catered events deliver unparalleled memories to your prospects and customers.

Tradition

As the world’s most valuable sports franchise, the Dallas Cowboys have a formula for achieving success both on-and-off the field. Immerse yourself in the tradition and culture of our football team and front office daily as you work The Cowboys Way.

Competition

Whether you’re a spectator or a participant, a competitive spirit is contagious at The Star. Train like one of us at Cowboys Fit, the first-of-its-kind team inspired fitness facility. Maximize your personal athletic performance by visiting Baylor Scott & White Sports Performance Center at The Star where experts from the field of professional sports will help you achieve your individual performance goals. Or enjoy a variety of amateur and professional sporting events and competitions inside Ford Center.

Lifestyle

The Star offers a lifestyle that is easily and passionately lived. Thanks to a 300-room Omni Frisco Hotel, Cowboys Club and future luxury residential offerings at Twelve Cowboys Way, your business will undoubtedly enjoy home field advantage when welcoming prospects and clients to visit and enjoy all that The Star has to offer.

Book a Tour

Contact us to see Formation at The Star