Dana Jones Poole

Membership Manager, Formation at the Star dajones@dallascowboys.net (972) 497-4220 Book a Tour

Dana is passionate about positioning the business endeavors of Formation’s members for success, through a dynamic work environment and experience. As Membership Manager, Dana is responsible for curating Formation’s membership, exceeding expectations in daily operations, and creating connectivity to the Dallas Cowboys organization.

Dana joined Formation in 2018, after serving as a Senior Sales Consultant for the Dallas Cowboys since 2010. Dana also contributed to the development of the Cowboys lifestyle site, 5 Points Blue, as a Correspondent covering the Dallas Cowboys and a variety of other AT&T Stadium events.

Prior to the Dallas Cowboys, Dana held various roles in sport and media, namely in the NHL and as a local television reporter.

Members-Only Events


The Cowboys Way

The Cowboys Way is a mantra for success. Leverage expertise from the Dallas Cowboys front office business staff to elevate areas of your own business, including sales, marketing, technology, and beyond.

Fireside Chats

C-Suite Playbook

Learn and gain inspiration from the best in their field of business. Leveraging key relationships of the Jones Family and Cowboys organization, enjoy access to a distinguished lineup of successful business executives.


Happy Hours

Our curated membership is rich with accomplished professionals seeking like-minded peers as resources. Mingle with fellow Formation members over a Cowboysrita intended to foster business connectivity and collaboration in a relaxed atmosphere.

Book a Tour

Contact us to see Formation at The Star