Dana is passionate about positioning the business endeavors of Formation’s members for success, through a dynamic work environment and experience. As Membership Manager, Dana is responsible for curating Formation’s membership, exceeding expectations in daily operations, and creating connectivity to the Dallas Cowboys organization.
Dana joined Formation in 2018, after serving as a Senior Sales Consultant for the Dallas Cowboys since 2010. Dana also contributed to the development of the Cowboys lifestyle site, 5 Points Blue, as a Correspondent covering the Dallas Cowboys and a variety of other AT&T Stadium events.
Prior to the Dallas Cowboys, Dana held various roles in sport and media, namely in the NHL and as a local television reporter.
The Cowboys Way is a mantra for success. Leverage expertise from the Dallas Cowboys front office business staff to elevate areas of your own business, including sales, marketing, technology, and beyond.
Explore the pillars of business success from the Dallas Cowboys extended network of former players, corporate partners, and business associates who are respected entrepreneurs and experienced executives in their respective fields.
Our curated membership is rich with accomplished professionals seeking like-minded peers as resources. Huddle up with fellow Formation members through organized encounters intended to foster business connectivity and collaboration.